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Barney's Drive-In
Logo and Brand Design
The project aims to explore the key elements of a successful logo and the branding guidelines that should be considered during the logo creation process. For this purpose, I have selected a logo from a local drive-in diner in my hometown. Although the original logo has a classic appeal, it appears somewhat outdated. The objective is to revamp the logo with a modern and minimalist design that can stand the test of time.
The logo redesign should maintain recognizable aspects for older generations and attract younger audiences or new visitors. Additionally, printing considerations such as potential misuse and suitable background must be taken into account when creating an iconic symbol for the brand
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